Fruitful Italian expansion 

Holland-based market leader in the fruit and vegetable sorting business, GREEFA, has taken a big step into the Italian market, by setting up a new company in North Italy – the epicentre of Europe’s apple production.

"It’s a logical step for us,” says Jan Nijland, Director for GREEFA, "as Italy has been a very important market for our grading and packing installations over half a century.”

North Italy is Europe’s most productive area for apples and pears, and GREEFA is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

The new company, GREEFA Italia, is a 100% subsidiary of GREEFA, and its ultra-modern building – located in Lana in the Bolzano/South Tirol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.

The establishment also houses the talents of a highly skilled team of technical and commercial staffers.

Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.  


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